From Bread Lines to Big Mac Lines, These Photos Show That Post-Communist Russians Are Loving the American Lifestyle
May 26, 2019 1990s , ads , fashion & clothing , life & culture , people , Russia & Soviet Union The dissolution of the USSR left Russia ripe for visual reinterpretation. With the Cold War over we wanted to see who these freshly freed former Communists were. These pictures depicting Russia not as the complex place it is, but in comparison to our own domestic self image. The 1990 opening of Moscow’s first McDonald’s was an easy symbol for Western media to glom onto, as were other iterations of a nascent consumer culture “emerging” after decades of Soviet dormancy. Subjects finally had the choice between Snickers and blue jeans, pizza or cocktails. The “New Russians” phenomenon further reinforced an image of a class of nouveau riche embracing their innate capitalist tendencies. Even representations of diverse experience became a means for underlining the split between socialism and capitalism, and...